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1 year ago

SABMiller’s Budweiser fightback lacks punch

The author is a Reuters Breakingviews columnist. The opinions expressed are his own.



SABMillers promise to find $550 million of new cost savings by 2020 is paltry in the context of the $100 billion approach from AB InBev. SAB might have more powerful defences in its locker. It had better, if it wants to stay independent from the Budweiser brewer.

The promised savings are better than nothing. Coupled with previous commitments, the new initiatives put the company on track to reduce overheads by $1.55 billion between 2009 and 2020. The latest tranche comes out of an addressable cost base of $10 billion, the company said.

The modest commitment also serves as an implicit signal to its Belgo-Brazilian suitor, which has a big reputation for parsimony. The SAB board seems to be challenging the bidder to say how it can do better. SAB said on Oct. 9 that it was making EBITDA margins of 38 percent in its top 20 countries. That is an impressive number, even if some important details were missing.

The promise is paltry, however, because it is hard to see how it supports SABs stated wish to keep out of Budweisers clutches. SABs share price before the AB InBev bid news became public may have reflected investor confidence that past success in cost cutting will be followed by future efficiency gains. In that case, shareholders have every reason to grab the bid premium that, on Breakingviews calculations, comes out at 37 percent over the undisturbed price.

Besides, the core of the value argument between the SAB and Budweiser boards concerns top-line growth rather than cost synergy benefits. This is a deal that will be done, probably, if the two sides can agree on how much SABs exposure to emerging markets, notably Africa, is worth.

Still, if theres no agreement on that, SABs shareholders may require better reasons to back their management. Time is short, too. If there is no deal, UK takeover rules require AB InBev to either make an offer directly to SAB shareholders or go away for at least reputation protect six months by next Wednesday.

SABs relatively low balance-sheet gearing gives it some financial firepower. The case for the defence, however, is not yet made.

1 year ago

Social Media In Business' Customer Management

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In the 2011 Edelman Trust Barometer survey, it was learned that trust acts as a powerful protective barrier against crises. This can be a difficult task then one which has being handled carefully. Those article directories aren't most of your target. Sometimes all that's needed is a portion of carpet being replaced and saves serious amounts of money. The company has spent years on a agence e r

1 year ago

Meeting the Family? Your Digital Impression Matters if You're Googled or Make Facebook Comments

A crisp new button-down. A sharp-looking haircut. A plate of home-baked cookies.

If you're meeting your significant other's family for the first time this holiday season, those gestures could certainly win you points when you arrive at their doorstep.

But if your would-be in-laws have already Googled your name, they may already have a very different first impression, formed from the digital dirt about you scattered across the Internet.

Thanks to Facebook, Twitter, LinkedIn, YouTube, Yelp and countless other websites and blogs, it's not just potential employers who can form opinions about you armed with only your name.

Your boyfriend's parents, your girlfriend's si

1 year ago

502: Bad Gateway

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1 year ago

What You Must know About Social Media Sentiment Analysis

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1 year ago

502: Bad Gateway

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1 year ago

502: Bad Gateway

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1 year ago

Become your Own Handyman By Using These Ideas

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